Last week we made appearances at 2 trade shows - Pure London and Jacket Required. The main goal of the event, the main target was to meet people in our industry that know more than we do. Essentially, we went there to make contacts and build new relationships. That, we did successfully.
At the start of the week, we had the Pure London Show. We got there on time and went straight to the footwear section. There were plenty of successful brands and brand reps, with whom we spoke. We met a whole host of great people and helpful people, offering advice and business opportunities. (For those that know us personally, we met a guy that grew up in Croydon and went to Trinity and because of our common ground was looking to help us out!)
Later on in the week, at Jacket Required, we met a great contact at a huge footwear brand (you'll know which brand I'm talking about) and she offered her help whenever we need it. You know we'll be holding onto that business card!
The point I want to get across is that, yeah we made all of these great contacts, but it would not have been possible in our comfort zone. We had to get up early and travel for a couple hours, and meet random people to get these contacts and start a working relationship.
So my question to you is, are you avoiding something because it's 'long' or out of your comfort zone? Because however uncomfortable or painful the situation might seem in the moment, it won't compare to the opportunities coming your way after doing what needs to be done!
PS: We got another opportunity that came our way...but we'll talk about that another time.