Blog — Our Story

Pure London & Jacket Required

Tomi Adedeji Ardent Blog Find Your Fire Motivation Our Story Process Vision

Pure London & Jacket Required

Last week we made appearances at 2 trade shows - Pure London and Jacket Required. The main goal of the event, the main target was to meet people in our industry that know more than we do. Essentially, we went there to make contacts and build new relationships. That, we did successfully. At the start of the week, we had the Pure London Show. We got there on time and went straight to the footwear section. There were plenty of successful brands and brand reps, with whom we spoke. We met a whole host of great people and helpful people,...

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Ardent - Our Vision

Tomi Adedeji Ardent Find Your Fire Goals Inspiration Mission Statement Motivation No Limits Our Story Vision World Record

Ardent - Our Vision

 Ardent, how you doing? I wanna let you in on what we at Ardent want to achieve with this brand. You've heard us talk about setting big goals, dreaming high and having a strategy, but what is our vision? Our mission statement is Influence, Impact, Inspire and vaguely, the main goal is to show the world that there are no such things as limitations. We want to inspire you to go and break records and we want to reach as many people as possible. Our brand is going to be affiliated with that mindset of growth. Winning. Breaking records. Passion and...

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Ardent - The Why

Tomi Adedeji 1 Ardent Asafa Powell Blog Inspiration Motivation No Limits Our Story

Ardent - The Why

"Influence, Impact, Inspire"  If you take a look at sporting history, what you will find is that humans have been running faster, jumping higher and throwing further today than we used to in the past. There was always a barrier that scientists said would be impossible to reach and that we generally accepted, but there was always one person to go against the beliefs of the public. The 10-second barrier in the 100m was seen as something nobody could break. People had been trying to run faster over the years, but no one could break 10 seconds. Until Jim Hines...

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